At LUA, our main focus is sourcing sustainable and clean ingredients so that you can create a skincare routine that feels good for you!

We will always be: Cruelty-free, Plant-based, Earth-loving, Sustainably-sourced!

LUA skincare was created with the philosophy that nature has the power to heal, protect, and rejuvenate the skin. Founder Lori Fenn, an artist and nature lover, draws inspiration for the brand's design from her artwork. After using oils on her own skin for over 20 years, she wanted to share her love of clean and simple skincare.

Inspired by the Great Outdoors

LUA was created in the Arizona desert and has since relocated to the mountains in Sun Valley, Idaho, so we know a thing or two about how harsh and dry weather affects the skin. By combining the power of plant and flower oils with clean and sustainable ingredients, LUA truly embodies a product created from the heart and soul.


Big Time Nature Lovers

We believe in leaving things nicer than when we found them, which is why we are members of 1% For The Planet and give back through non-profits that share our vision of a cleaner and healthier planet. One percent of all sales is distributed to organizations we love that are dedicated to supporting the goal of making our planet a happier, healthier home.